Social Undertone

Social Undertone analyzes public comments on Instagram and TikTok to reveal a creator’s audience and how they react. It reads recent comments, filters out bots and spam, and scores sentiment, credibility, authenticity, buying interest, and reactions to sponsored posts. Brands use it to vet creators before partnering, and creators use it to show audience proof. Reports include charts, plain-language summaries, and links to the original comments for transparency. View startup